Digitalise is the software development company within DSG. We have been a Microsoft Certified Partner since 1998 and have developed some awesome applications using Microsoft technology. At the beginning most of the R&D effort was focused on HTUwww.digitalmall.comUTH as our shopping portal which won numerous awards. Over the past 8 years DSG has developed innovative software applications and won numerous innovation awards for its solutions framework and multi channel commerce platform. DSG works closely with each customer on a consultancy basis to design and implement a solution. We do not view the web as a medium but rather as a business-enabling tool. Most will agree that service is now the key factor to any buying decision and therefore service orientated architecture is an essential ingredient for success. We design web centric applications that allow our customers to update all of their service channels simultaneously thus ensuring consistent service across all channels. The web is by far the best reporting tool as access to information is available anywhere, anytime and can be differentiated based on security and authentication. Knowledge management and distribution is therefore very easy to implement when critical information is available on a web application, be it via the Internet, Intranet or Extranet. The Web as a channel is the most interactive self-help channel and most cost effective as provides the lowest service costs. Personalization is easy compared with other channels and therefore the organization can treat different customers differently. Our applications use a Data Warehouse, or central database architecture, with a number of different databases or data sets. And multiple presentation layers based on channel requirements. This could include a rich HTML interface for web visitors and possibly also the incorporation of windows media technology for downloads, or streaming of music or video content. The Call Centre will access the same application, but in order to maximize speed the presentation layer can be downgraded in terms of interactive content. The Customer Relations Managers access an Intranet or server (that is housed on the same premises) but still accesses the live payment gateway via the Internet. A Voice XML interface is provided for automated services, which operates using our ASP (Application Service Provider) infrastructure. The presentation layer has added voice prompts to ensure that the voice recognition engine understands the customers varied ways of pronunciation. A different presentation layer is designed for print such as Acrobat format downloadable brochures. A WML (Wireless Modeling language) interface is designed for mobility .An open XML interface for iTV and ASP.net (Active Server Pages) interface for Kiosks and other applications. Over the years we have designed unique viral marketing tools such as “Tell a friend”, “Reminder services”, and campaign management tool called HTUwww.smartcontact.co.zaUTH that enables our customers to initiate 1to 1 SMS or e-mail campaigns and analyze campaigns online. Digital Mall has a established a unique development methodology, which ensures that our development remains dynamic, and is always a “work in progress” . Digitalise assists organizations in connecting their business to their suppliers, customers, and the rest of the digital economy. The need for businesses to collaborate efficiently and swiftly with relevant supply chain partners, using an appropriate technology solution is the fundamental premise on which this business model is based. Digitalise.com has system integration skills that manage the integration of sophisticated products .New systems integration application will be designed using the .Net framework incorporating web services, which will enable third-party vendors to easily connect to the interface. Web services are based on globally accepted SOAP definition languages, which provide OS independence system integration across a common standard.